Post by account_disabled on Feb 22, 2024 2:54:56 GMT -6
The here and now Recent events in Ukraine additionally verify the trends for if we can call them that These trends will mainly concern methods of communication. After Russia's attack on Ukraine many brands will verify their methods of conducting dialogue on social media this year This a kind of careful marketing has so far been reserved mainly for companies closely operating with the NGO sector or in special random cases e. g during national mourning However we have not observed it on such a large scale so far. What are its characteristics First of all communication that is not aimed at commercial use of current events in order to build the company's image.
Of course the latter is a derivative of careful marketing but that is not its point The mobilisation of companies and enterprises to selflessly help our neighbours shows that in social media we do not always have to be a brand with Business Owner Phone Numbers List catchy slogans argue with the competition and that we do not have to conduct daily communication focused only on ourselves. The same applies to advertising campaigns it is even expected that in moments like these campaigns will be suspended and media expenses will be spent other than on post reach Many Focus advertising activities at this time and we have also allocated some of our resources to charity.
Such moves by brands and agencies seem very natural but to some extent they are unprecedented. One of the trends for will also be more thorough checking of materials published online and cybersecurity issues A strong focus on disinformation and fake news can actually contribute to increasing the credibility of everyday messages on the Internet During the height of the coronavirus pandemic we saw a problem with misinformation content but at the time social media isn't doing its job in fighting fake news. However the situation during the war in Ukraine changed this radically Hacker groups and companies.
Of course the latter is a derivative of careful marketing but that is not its point The mobilisation of companies and enterprises to selflessly help our neighbours shows that in social media we do not always have to be a brand with Business Owner Phone Numbers List catchy slogans argue with the competition and that we do not have to conduct daily communication focused only on ourselves. The same applies to advertising campaigns it is even expected that in moments like these campaigns will be suspended and media expenses will be spent other than on post reach Many Focus advertising activities at this time and we have also allocated some of our resources to charity.
Such moves by brands and agencies seem very natural but to some extent they are unprecedented. One of the trends for will also be more thorough checking of materials published online and cybersecurity issues A strong focus on disinformation and fake news can actually contribute to increasing the credibility of everyday messages on the Internet During the height of the coronavirus pandemic we saw a problem with misinformation content but at the time social media isn't doing its job in fighting fake news. However the situation during the war in Ukraine changed this radically Hacker groups and companies.