Post by account_disabled on Feb 24, 2024 23:40:34 GMT -6
How many hours, days and weeks have you spent during your career to understand how to make a marketing strategy, an advertising campaign or any business process work that for some reason was not giving you the desired results? It happened to me with Facebook like campaigns. Increasing a page's fan base is a fundamental activity for your social media marketing plan ; it is certainly not the most important, but, combined with a good editorial plan and effective communication, it creates the right foundations capable of making a Facebook page work. However, these campaigns often have a significant impact on the available budget: the cost per like is often not low, especially if you are looking for quality fans. Working with small and medium-sized businesses, I often find myself having to deal with limited budgets, so lowering the cost per like is a necessity . Never being able to go below 46 cents (per like) was therefore a problem because making "big numbers" at this price involves a good investment. In short, I couldn't find a solution.
But one day something happened that changed my Chinese Europe Phone Number List approach to these types of ads: I was wrong! A mistake doesn't always come as a bad thing In a field like social media marketing, where experimenting is the order of the day , we often find ourselves trying new ways to follow the ever-evolving dynamics. Making mistakes and spending the available budget badly therefore becomes the greatest risk. The errors can be of evaluation or execution; in both cases, monitoring the actions performed is essential to notice any mistakes before having spent money unnecessarily. However, mistakes are not always the cause of distress: sometimes they become an excellent starting point for new strategies. In this article I will tell you about a successful case history that arises from a banal careless error. As I said at the beginning, like campaigns have been and still are a pet peeve of mine .
Even though I tried to modify the target segments, the visual and textual communication, the daily publication slots, I couldn't find the right formula to lower the cost per like. In short, a lot of tests and few results. While doing a series of these tests I made a mistake and when duplicating an advert I forgot to change the daily budget preset by Facebook. As those who regularly advertise will know, Facebook's proposal corresponds to €25.00 per day, quite a bit of money for a campaign that was supposed to last about a month. Bad luck (or luck?) had it that it was Friday and that this advert did not undergo any changes until the following Monday, when in the morning, doing the usual round of checking active adverts, I immediately noticed something different. After an initial moment of panic over unscheduled spending, I focus on the results: they are definitely better than previous campaigns , around 252 likes in 2 days at a cost of 21 cents each . According to Facebook's logic, the more an ad works, the more it is rewarded, so you will pay less to get the same results .
But one day something happened that changed my Chinese Europe Phone Number List approach to these types of ads: I was wrong! A mistake doesn't always come as a bad thing In a field like social media marketing, where experimenting is the order of the day , we often find ourselves trying new ways to follow the ever-evolving dynamics. Making mistakes and spending the available budget badly therefore becomes the greatest risk. The errors can be of evaluation or execution; in both cases, monitoring the actions performed is essential to notice any mistakes before having spent money unnecessarily. However, mistakes are not always the cause of distress: sometimes they become an excellent starting point for new strategies. In this article I will tell you about a successful case history that arises from a banal careless error. As I said at the beginning, like campaigns have been and still are a pet peeve of mine .
Even though I tried to modify the target segments, the visual and textual communication, the daily publication slots, I couldn't find the right formula to lower the cost per like. In short, a lot of tests and few results. While doing a series of these tests I made a mistake and when duplicating an advert I forgot to change the daily budget preset by Facebook. As those who regularly advertise will know, Facebook's proposal corresponds to €25.00 per day, quite a bit of money for a campaign that was supposed to last about a month. Bad luck (or luck?) had it that it was Friday and that this advert did not undergo any changes until the following Monday, when in the morning, doing the usual round of checking active adverts, I immediately noticed something different. After an initial moment of panic over unscheduled spending, I focus on the results: they are definitely better than previous campaigns , around 252 likes in 2 days at a cost of 21 cents each . According to Facebook's logic, the more an ad works, the more it is rewarded, so you will pay less to get the same results .