Post by account_disabled on Dec 28, 2023 5:12:33 GMT -6
A few days ago, Lola Flores returned to the screens to launch a universal message from Cruzcampo . Together with the agencies dentsu _ _ Hours and hours of audiovisual material, more than 5,000 images, a meticulous composition and post-production process, and the help of her daughters, Lolita and Rosario Flores, have managed to resurrect the greatest Spanish influencer of the 20th century. "Handle your roots, good things always come from there ," says Lola Flores in the spot, a piece whose filming had to be suspended due to the arrival of the pandemic and which the brand has decided to launch now. The new generations addressed in the advertisement are represented by the project born at the Seville Art School, Habla Tu Andaluz ,
Those responsible for the electronic music and Andalusian folklore that accompanies the spot, Califato ¾ and María José Llergo , artist who talks with Lola at the end of the piece. If you do not display the Phone Number List embedded video correctly, click here . In order to learn more about this idea, its development and launch, at MarketingDirecto.com we have spoken with Juan Pedro Moreno and Javier Senovilla , creative directors of Ogilvy, and with Óscar Herráiz, Managing Director at dentsu X. Answers : Juan Pedro Moreno and Javier Senovilla, creative directors of Ogilvy Last week you launched the “Con Mucho Acento” campaign for Cruzcampo with Lola Flores as the protagonist.
How did this idea come about? The idea arose because Cruzcampo challenged us to launch a brand repositioning campaign that was iconic, memorable, a punch to the table. We spent months working to find a territory that was relevant for the young target both inside and outside our stronghold. A territory that could be worked for years. And the possibility of exploring accents from different angles emerged. The accent, in addition to a way of speaking, is an empowering tool that sculpts our personality. The accent tells us that we are not a bag of bones and meat. It roots us, but at the same time, it teaches us to value what is diverse, what is unique, what is different. We had found a wonderful “place” to work with the brand.
Those responsible for the electronic music and Andalusian folklore that accompanies the spot, Califato ¾ and María José Llergo , artist who talks with Lola at the end of the piece. If you do not display the Phone Number List embedded video correctly, click here . In order to learn more about this idea, its development and launch, at MarketingDirecto.com we have spoken with Juan Pedro Moreno and Javier Senovilla , creative directors of Ogilvy, and with Óscar Herráiz, Managing Director at dentsu X. Answers : Juan Pedro Moreno and Javier Senovilla, creative directors of Ogilvy Last week you launched the “Con Mucho Acento” campaign for Cruzcampo with Lola Flores as the protagonist.
How did this idea come about? The idea arose because Cruzcampo challenged us to launch a brand repositioning campaign that was iconic, memorable, a punch to the table. We spent months working to find a territory that was relevant for the young target both inside and outside our stronghold. A territory that could be worked for years. And the possibility of exploring accents from different angles emerged. The accent, in addition to a way of speaking, is an empowering tool that sculpts our personality. The accent tells us that we are not a bag of bones and meat. It roots us, but at the same time, it teaches us to value what is diverse, what is unique, what is different. We had found a wonderful “place” to work with the brand.