Post by account_disabled on Jan 26, 2024 23:19:39 GMT -6
In one utopian world there was a perfectly designed website. There was an impeccably convenient menu, a large selection of goods and services, and a system of online recommendations and price comparisons. Buyers placed orders online, and site marketers only measured conversions in Google Analytics and increased sales. Perfect, right? In the real world everything is different. The Promo.ua agency told us how work with a similar project was structured . Reading time: 8 minutes about the project How the work of the sales department has changed after installing Ringostat Myth No. 1: “No calls” Exposure Myth No. 2: “It’s okay we sell” Exposure Myth No. 3: About “useless” regions Exposure Results: increase in efficiency indicators about the project Client: Online lending and insurance portal (at the client’s request, we do not disclose the name) Region: Ukraine Goals: Assessing advertising effectiveness, optimizing advertising campaigns and monitoring sales managers For what period was the data assessed: April - August 2017 In the spring, a new client approached our partner, the Promo.ua agency, to set up contextual advertising.
The service Fax Lists is an online store for lending and insurance services. The principle of operation is simple: the visitor selects the conditions, and the portal shows offers with prices, offers to compare and issue a policy online. It was assumed that customers would place orders on the website. In practice, 90% of users preferred to call and place an order over the phone rather than fill out a form. The reasons are simple: A long user path on the website to placing an order. For example, at the initial stage of applying for CASCO insurance, you need to specify 11 parameters. As Promo.ua experts said: “It was clear that the most stubborn would reach the end.” The portal shows the pros and cons of different proposals. To make a decision, users still want to consult with a competent specialist, and not base their choice on what the site offers them.
Clients are afraid of making mistakes when filling out data, so they want to shift the responsibility for filling out these forms to the company manager. This has become a real challenge for internet marketers. Most conversions were made over the phone and were not shown in Google Analytics. Without knowing where 9 out of 10 users come from, it is impossible to plan an advertising campaign and calculate its payback. It became clear that without the introduction of call tracking it would be impossible to work. Case Ringostat How the work of the sales department has changed after installing Ringostat A week after installing call tracking from Ringostat , the Promo.ua team acted as “Myth Busters”. mythbuster Myth No. 1: “No calls” The agency client initially believed that advertising brought in few calls. In addition, the calls are not coming from potential buyers. According to the head of the sales department, there were a lot of calls from the Donetsk region, with which the project does not work.
The service Fax Lists is an online store for lending and insurance services. The principle of operation is simple: the visitor selects the conditions, and the portal shows offers with prices, offers to compare and issue a policy online. It was assumed that customers would place orders on the website. In practice, 90% of users preferred to call and place an order over the phone rather than fill out a form. The reasons are simple: A long user path on the website to placing an order. For example, at the initial stage of applying for CASCO insurance, you need to specify 11 parameters. As Promo.ua experts said: “It was clear that the most stubborn would reach the end.” The portal shows the pros and cons of different proposals. To make a decision, users still want to consult with a competent specialist, and not base their choice on what the site offers them.
Clients are afraid of making mistakes when filling out data, so they want to shift the responsibility for filling out these forms to the company manager. This has become a real challenge for internet marketers. Most conversions were made over the phone and were not shown in Google Analytics. Without knowing where 9 out of 10 users come from, it is impossible to plan an advertising campaign and calculate its payback. It became clear that without the introduction of call tracking it would be impossible to work. Case Ringostat How the work of the sales department has changed after installing Ringostat A week after installing call tracking from Ringostat , the Promo.ua team acted as “Myth Busters”. mythbuster Myth No. 1: “No calls” The agency client initially believed that advertising brought in few calls. In addition, the calls are not coming from potential buyers. According to the head of the sales department, there were a lot of calls from the Donetsk region, with which the project does not work.